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A Note on Advertising and Uncertainty

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  • Horowitz, Ira

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  • Horowitz, Ira, 1970. "A Note on Advertising and Uncertainty," Journal of Industrial Economics, Wiley Blackwell, vol. 18(2), pages 151-160, April.
    • Handle: RePEc:bla:jindec:v:18:y:1970:i:2:p:151-60
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    Cited by:

    1. Ajay Bhaskarabhatla & Priyatam Anurag & Chirantan Chatterjee & Enrico Pennings, 2021. "How Does Regulation Impact Strategic Repositioning by Firms Across Submarkets? Evidence from the Indian Pharmaceutical Industry," Strategy Science, INFORMS, vol. 6(3), pages 209-227, September.
    2. Pierre Dehez & Alex Jacquemin, 1974. "Un modèle dynamique des dépenses optimales de publicité en situation d'incertitude," Revue Économique, Programme National Persée, vol. 25(1), pages 75-85.
    3. Guy David & Sara Markowitz, 2011. "Side Effects of Competition: the Role of Advertising and Promotion in Pharmaceutical Markets," NBER Working Papers 17162, National Bureau of Economic Research, Inc.

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