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Sequential Entry in a Vertically Differentiated Market

Author

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  • Masahiro Ashiya

Abstract

This paper considers a sequential entry game of homogeneous firms in a vertically differentiated market. A firm can choose any variety of products, with a fixed cost per product. Each product can be withdrawn afterwards without exit costs. Then each firm chooses one product at most in equilibrium because of a commitment problem. The first firm chooses the highest quality if the fixed cost is so large that subsequent entry is blockaded. It chooses middle quality to deter entry of a low–quality firm if the fixed cost decreases. Hence everyone becomes worse off as the entrant becomes more dangerous. JEL Classification Numbers: D43, L13.

Suggested Citation

  • Masahiro Ashiya, 2002. "Sequential Entry in a Vertically Differentiated Market," The Japanese Economic Review, Japanese Economic Association, vol. 53(3), pages 315-336, September.
    • Handle: RePEc:bla:jecrev:v:53:y:2002:i:3:p:315-336
    DOI: 10.1111/1468-5876.00231
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    Cited by:

    1. Murooka, Takeshi, 2013. "A note on credible spatial preemption in an entry–exit game," Economics Letters, Elsevier, vol. 118(1), pages 26-28.

    More about this item

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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