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Quantification of Self in Third‐Party‐Administered Wellness Programs: The Impact of Perceived Self‐Empowerment

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  • George Pettinico
  • George R. Milne
  • Elizabeth G. Miller

Abstract

Employers, insurers, and other third parties are increasingly offering wellness programs and have recently begun incorporating quantification of self (QOS) features to encourage enrollment. While past studies have examined the impact of QOS on consumer behavior in self‐directed contexts, none have done so in the context of third‐party administration. The present research explores QOS's impact in wellness programs directed by employers, insurers and doctors. A 2 x 4 between‐subjects experiment manipulating QOS and program administration type was used to test our hypotheses. Our results found a significant interaction effect between QOS and administration type, where the motivational benefits of a QOS‐based wellness program that are found in self‐directed contexts are negated when the program is run by certain third parties. This effect is mediated by the participant's perceptions of disempowerment in the program, caused by the involvement of the third party. Consumer policy implications are discussed.

Suggested Citation

  • George Pettinico & George R. Milne & Elizabeth G. Miller, 2020. "Quantification of Self in Third‐Party‐Administered Wellness Programs: The Impact of Perceived Self‐Empowerment," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(1), pages 159-176, March.
    • Handle: RePEc:bla:jconsa:v:54:y:2020:i:1:p:159-176
    DOI: 10.1111/joca.12250
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    Cited by:

    1. Slepchuk, Alec N. & Milne, George R. & Swani, Kunal, 2022. "Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework," Journal of Business Research, Elsevier, vol. 141(C), pages 782-793.
    2. Nancy H. Brinson & Danielle N. Rutherford, 2020. "Privacy and the quantified self: A review of U.S. health information policy limitations related to wearable technologies," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1355-1374, December.

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