IDEAS home Printed from https://ideas.repec.org/a/bla/jconsa/v52y2018i2p480-494.html
   My bibliography  Save this article

Alternatives for Targeting Women in Anti‐Smoking Campaigns: Insights from a Smoking Perceived Value Perspective

Author

Listed:
  • María José Montero‐Simó
  • Ana Isabel Polo‐Peña
  • Rafael Araque‐Padilla
  • Juan Miguel Rey‐Pino

Abstract

Although public anti‐smoking campaigns have undoubtedly paid off, their scope has been rather limited. This paper aims to contribute to this debate and provide a theoretical foundation based on the perceptions of female smokers that could provide guidance for the planning and design of more effective anti‐smoking campaigns. To attain this end, this study resorts to the concept of Perceived Value (PV). A scale of measurement was drawn up from the conceptualization of the Smoking PV (SPV) founded on a review of the specialized literature on smoking habits and an empirical study drawn from a sampling of female smokers. Results offer empirical evidence on the utility of the SPV both to improve our understanding of the perceived smoker experience and to predict intentions to quit smoking.

Suggested Citation

  • María José Montero‐Simó & Ana Isabel Polo‐Peña & Rafael Araque‐Padilla & Juan Miguel Rey‐Pino, 2018. "Alternatives for Targeting Women in Anti‐Smoking Campaigns: Insights from a Smoking Perceived Value Perspective," Journal of Consumer Affairs, Wiley Blackwell, vol. 52(2), pages 480-494, July.
    • Handle: RePEc:bla:jconsa:v:52:y:2018:i:2:p:480-494
    DOI: 10.1111/joca.12169
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/joca.12169
    Download Restriction: no
    File URL: https://libkey.io/10.1111/joca.12169?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jconsa:v:52:y:2018:i:2:p:480-494. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-0078 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.