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Tobacco Harm Reduction Advertising in the Presence of a Government-Mandated Warning

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  • MICHAEL L. CAPELLA
  • CHARLES R. TAYLOR
  • JEREMY KEES

Abstract

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Suggested Citation

  • Michael L. Capella & Charles R. Taylor & Jeremy Kees, 2012. "Tobacco Harm Reduction Advertising in the Presence of a Government-Mandated Warning," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(2), pages 235-259, June.
    • Handle: RePEc:bla:jconsa:v:46:y:2012:i:2:p:235-259
    DOI: j.1745-6606.2012.01229.x
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    Cited by:

    1. Davis, Cassandra Denise & Burton, Scot, 2019. "Making bad look good: The counterpersuasive effects of natural labels on (dangerous) vice goods," Journal of Business Research, Elsevier, vol. 104(C), pages 271-282.
    2. Teresa DeAtley & Andrea C. Johnson & Matthew D. Stone & Janet Audrain-McGovern & Melissa Mercincavage & Andrew A. Strasser, 2023. "Effects of Modified Tobacco Risk Products with Claims and Nicotine Features on Perceptions among Racial and Ethnic Groups," IJERPH, MDPI, vol. 20(15), pages 1-14, July.
    3. Krishen, Anjala S. & Hu, Han-fen & Spivak, Andrew L. & Venger, Olesya, 2021. "The danger of flavor: E-cigarettes, social media, and the interplay of generations," Journal of Business Research, Elsevier, vol. 132(C), pages 884-896.

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