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Defining and Conceptualizing Product Literacy

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  • STEVEN W. KOPP

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Suggested Citation

  • Steven W. Kopp, 2012. "Defining and Conceptualizing Product Literacy," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(2), pages 190-203, June.
  • Handle: RePEc:bla:jconsa:v:46:y:2012:i:2:p:190-203
    DOI: j.1745-6606.2012.01231.x
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    Cited by:

    1. Marla B. Royne & Alexa K. Fox & George D. Deitz & Tyler Gibson, 2014. "The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(3), pages 515-534, October.
    2. Olga Untilov & Stéphane Ganassali, 2020. "Product‐harm science communication: The halo effect and its moderators," Post-Print hal-02957579, HAL.
    3. Sami Alsmadi & Ibrahim Alnawas, 2019. "Consumer Rights Paradigm: Development of the Construct in the Jordanian Context," Journal of Business Ethics, Springer, vol. 159(3), pages 777-794, October.
    4. Olga Untilov & Stéphane Ganassali, 2020. "Product‐harm science communication: The halo effect and its moderators," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 1002-1027, September.
    5. Andrea H. Tangari & Scot Burton & Cassandra Davis, 2014. "Do They Have Your Number? Understanding the Moderating Role of Format Effects and Consumer Numeracy for Quantitative Front-of-Package Nutrition Claims," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(3), pages 620-633, October.

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