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The roles of bridging and bonding in social media communities

Author

Listed:
  • Qilin Cao
  • Yong Lu
  • Dayong Dong
  • Zongming Tang
  • Yongqiang Li

Abstract

Social media communities have emerged recently as open and free communication platforms to support real‐time information sharing among members. Drawing on social capital theories, we develop a theoretical model to investigate how the two types of social capital (bonding and bridging) contribute to the individual and collective well‐being of virtual communities through information exchange. Research hypotheses were tested through survey instruments and computer archive data of 475 members of a large social network site during the Wenchuan earthquake (2008) in China. We find that bonding has a positive and significant impact on bridging. Both bonding and bridging have positive and significant impacts on information quality, but not on information quantity. Results also suggest that information quality is more critical to individuals and collective well‐being than information quantity after a disaster.

Suggested Citation

  • Qilin Cao & Yong Lu & Dayong Dong & Zongming Tang & Yongqiang Li, 2013. "The roles of bridging and bonding in social media communities," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 64(8), pages 1671-1681, August.
    • Handle: RePEc:bla:jamist:v:64:y:2013:i:8:p:1671-1681
    DOI: 10.1002/asi.22866
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    Cited by:

    1. Pei Yee Chin & Nina Evans & Charles Zhechao Liu & Kim-Kwang Raymond Choo, 2020. "Understanding Factors Influencing Employees’ Consumptive and Contributive Use of Enterprise Social Networks," Information Systems Frontiers, Springer, vol. 22(6), pages 1357-1376, December.
    2. Banjo Roxas, 2021. "Environmental sustainability engagement of firms: The roles of social capital, resources, and managerial entrepreneurial orientation of small and medium enterprises in Vietnam," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2194-2208, May.
    3. Pei Yee Chin & Nina Evans & Charles Zhechao Liu & Kim-Kwang Raymond Choo, 0. "Understanding Factors Influencing Employees’ Consumptive and Contributive Use of Enterprise Social Networks," Information Systems Frontiers, Springer, vol. 0, pages 1-20.

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