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Scholars on soap boxes: Science communication and dissemination in TED videos

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  • Cassidy R. Sugimoto
  • Mike Thelwall

Abstract

Online videos provide a novel, and often interactive, platform for the popularization of science. One successful collection is hosted on the TED (Technology, Entertainment, Design) website. This study uses a range of bibliometric (citation) and webometric (usage and bookmarking) indicators to examine TED videos in order to provide insights into the type and scope of their impact. The results suggest that TED Talks impact primarily the public sphere, with about three‐quarters of a billion total views, rather than the academic realm. Differences were found among broad disciplinary areas, with art and design videos having generally lower levels of impact but science and technology videos generating otherwise average impact for TED. Many of the metrics were only loosely related, but there was a general consensus about the most popular videos as measured through views or comments on YouTube and the TED site. Moreover, most videos were found in at least one online syllabus and videos in online syllabi tended to be more viewed, discussed, and blogged. Less‐liked videos generated more discussion, although this may be because they are more controversial. Science and technology videos presented by academics were more liked than those by nonacademics, showing that academics are not disadvantaged in this new media environment.

Suggested Citation

  • Cassidy R. Sugimoto & Mike Thelwall, 2013. "Scholars on soap boxes: Science communication and dissemination in TED videos," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 64(4), pages 663-674, April.
    • Handle: RePEc:bla:jamist:v:64:y:2013:i:4:p:663-674
    DOI: 10.1002/asi.22764
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    Cited by:

    1. Hou, Jianhua & Wang, Yuanyuan & Zhang, Yang & Wang, Dongyi, 2022. "How do scholars and non-scholars participate in dataset dissemination on Twitter," Journal of Informetrics, Elsevier, vol. 16(1).
    2. Ho Fai Chan & Bruno S. Frey & Jana Gallus & Markus Schaffner & Benno Torgler & Stephen Whyte, 2014. "Do the best scholars attract the highest speaking fees? An exploration of internal and external influence," Scientometrics, Springer;Akadémiai Kiadó, vol. 101(1), pages 793-817, October.
    3. Qianjin Zong & Yafen Xie & Rongchan Tuo & Jingshi Huang & Yang Yang, 2019. "The impact of video abstract on citation counts: evidence from a retrospective cohort study of New Journal of Physics," Scientometrics, Springer;Akadémiai Kiadó, vol. 119(3), pages 1715-1727, June.
    4. Hamid R. Jamali & Majid Nabavi & Saeid Asadi, 2018. "How video articles are cited, the case of JoVE: Journal of Visualized Experiments," Scientometrics, Springer;Akadémiai Kiadó, vol. 117(3), pages 1821-1839, December.
    5. Olivia Fischer & Loris T. Jeitziner & Dirk U. Wulff, 2024. "Affect in science communication: a data-driven analysis of TED Talks on YouTube," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-9, December.

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