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Can tailoring increase elaboration of health messages delivered via an adaptive educational site on adolescent sexual health and decision making?

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  • Juliann Cortese
  • Mia Liza A. Lustria

Abstract

Tailoring, the development of health messages based on assessment of key psychosocial variables that influence a prescribed behavior, has been gaining ground as an effective health education approach. The efficacy of this approach is based on the assumption that increasing personal relevance motivates greater elaboration, which is an important precondition for persuasion. Little research has been conducted to tease out the direct effects of tailoring on message processing. This study examines the effects of a tailored health education site on participants' evaluations of and elaboration on health messages. A total of 151 teens were randomly assigned to explore a tailored Web site or a nontailored Web site on adolescent sexual health and decision making. Results of the experiment indicated a statistically significant main effect for condition (tailoring) after controlling for situational motivation and need for cognition, F(1, 148) = 4.467, MSS = 2.177, p

Suggested Citation

  • Juliann Cortese & Mia Liza A. Lustria, 2012. "Can tailoring increase elaboration of health messages delivered via an adaptive educational site on adolescent sexual health and decision making?," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 63(8), pages 1567-1580, August.
    • Handle: RePEc:bla:jamist:v:63:y:2012:i:8:p:1567-1580
    DOI: 10.1002/asi.22700
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    Cited by:

    1. Darin Freeburg, 2019. "The Knowing Model: Facilitating Behaviour Change in Organisations," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 18(04), pages 1-22, December.

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