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Exploring the relationships between media and political parties through web hyperlink analysis: The case of Spain

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  • Esteban Romero‐Frías
  • Liwen Vaughan

Abstract

The study focuses on the web presence of the main Spanish media and seeks to determine whether hyperlink analysis of media and political parties can provide insight into their political orientation. The research included all major national media and political parties in Spain. Inlink and co‐link data about these organizations were collected and analyzed using multidimensional scaling (MDS) and other statistical methods. In the MDS map, media are clustered based on their political orientation. There are significantly more co‐links between media and parties with the same political orientation than there are between those with different political orientations. Findings from the study suggest the potential of using link analysis to gain new insights into the interactions among media and political parties.

Suggested Citation

  • Esteban Romero‐Frías & Liwen Vaughan, 2012. "Exploring the relationships between media and political parties through web hyperlink analysis: The case of Spain," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 63(5), pages 967-976, May.
    • Handle: RePEc:bla:jamist:v:63:y:2012:i:5:p:967-976
    DOI: 10.1002/asi.22625
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    Cited by:

    1. David Gunnarsson Lorentzen, 2014. "Webometrics benefitting from web mining? An investigation of methods and applications of two research fields," Scientometrics, Springer;Akadémiai Kiadó, vol. 99(2), pages 409-445, May.
    2. Liwen Vaughan, 2016. "Uncovering information from social media hyperlinks: An investigation of twitter," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(5), pages 1105-1120, May.

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