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Indagator: Investigating perceived gratifications of an application that blends mobile content sharing with gameplay

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  • Chei Sian Lee
  • Dion Hoe‐Lian Goh
  • Alton Y. K. Chua
  • Rebecca P. Ang

Abstract

The confluence of mobile content sharing and pervasive gaming yields new opportunities for developing novel applications on mobile devices. Yet, studies on users' attitudes and behaviors related to mobile gaming, content‐sharing, and retrieval activities (referred to simply as content sharing and gaming) have been lacking. For this reason, the objectives of this article are three‐fold. One, it introduces Indagator, an application that incorporates multiplayer, pervasive gaming elements into mobile content‐sharing activities. Two, it seeks to uncover the motivations for content sharing within a game‐based environment. Three, it aims to identify types of users who are motivated to use Indagator for content sharing. Informed by the uses and gratifications paradigm, a survey was designed and administered to 203 undergraduate and graduate students from two large universities. The findings revealed that perceived gratification factors, such as information discovery, entertainment, information quality, socialization, and relationship maintenance, demographic variables, such as basic familiarity with features of mobile communication devices, and IT‐related backgrounds were significant in predicting intention to use mobile sharing and gaming applications such as Indagator. However, age, gender, and the personal status gratification factor were nonsignificant predictors. This article concludes by presenting the implications, limitations, and future research directions.

Suggested Citation

  • Chei Sian Lee & Dion Hoe‐Lian Goh & Alton Y. K. Chua & Rebecca P. Ang, 2010. "Indagator: Investigating perceived gratifications of an application that blends mobile content sharing with gameplay," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 61(6), pages 1244-1257, June.
    • Handle: RePEc:bla:jamist:v:61:y:2010:i:6:p:1244-1257
    DOI: 10.1002/asi.21305
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    Cited by:

    1. Hur, Kyungsuk & Kim, Taegoo Terry & Karatepe, Osman M. & Lee, Gyehee, 2017. "An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers," Tourism Management, Elsevier, vol. 63(C), pages 170-178.
    2. Garcia-Murillo, Martha & MacInnes, Ian, 2018. "Così fan tutte: A better approach than the right to be forgotten," Telecommunications Policy, Elsevier, vol. 42(3), pages 227-240.
    3. Maria Jose Roa & Sonia Di Giannatale & Jonathan Barboza & Juliana Gamboa Arbelaez, 2021. "Inclusive health and life insurance adoption: An empirical study in Guatemala," Review of Development Economics, Wiley Blackwell, vol. 25(2), pages 1053-1077, May.
    4. Alnawas, Ibrahim & Aburub, Faisal, 2016. "The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 313-322.

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