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Effects of contextual factors on image searching on the Web

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  • Youngok Choi

Abstract

This research examined college students' image searching processes on the Web. The study's objective was to collect empirical data on students' search needs and identify what contextual factors had a significant influence on their image searching tactics. While confirming common search behaviors such as Google‐dominant use, short queries, rare use of advanced search options, and checking few search result pages, the findings also revealed a significantly different effect of contextual factors on the tactics of querying and navigating, performance, and relevance judgment. In particular, interaction activities were differentiated by task goals, level of searching expertise, and work task stages. The results suggested that context‐sensitive services and interface features would better suit Web users' actual needs and enhance their searching experience.

Suggested Citation

  • Youngok Choi, 2010. "Effects of contextual factors on image searching on the Web," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 61(10), pages 2011-2028, October.
    • Handle: RePEc:bla:jamist:v:61:y:2010:i:10:p:2011-2028
    DOI: 10.1002/asi.21386
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    Cited by:

    1. Youngok Choi & Sue Yeon Syn, 2016. "Characteristics of tagging behavior in digitized humanities online collections," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(5), pages 1089-1104, May.

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