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An exploration of affect factors and their role in user technology acceptance: Mediation and causality

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  • Heshan Sun
  • Ping Zhang

Abstract

Affect factors have gained researchers' attention in a number of fields. The Information Systems (IS) literature, however, shows some gaps and inconsistencies regarding the role of affect factors in human–computer interaction. Building upon prior research, this study aims at a better understanding of affect factors by clarifying their relationships with each other and with other primary user acceptance factors. Two affect variables that are different in nature were examined: computer playfulness (CP) and perceived enjoyment (PE). We theoretically clarified and methodologically verified their mediating effects and causal relationships with other primary factors influencing user technology acceptance, namely perceived ease of use (PEOU), perceived usefulness (PU), and behavioral intention (BI). Quantitative data were analyzed using R.M. Baron and D. Kenny's (1986) method for mediating effects and P.R. Cohen, A. Carlsson, L. Ballesteros, and R.S. Amant's (1993) path analysis method for causal relationships. These analyses largely supported our hypotheses. Results from this research indicate that a PE → PEOU causal direction is favored, and PEOU partially mediates PE's impacts on PU whereas PE fully mediates CP's impact on PEOU. With the increased interest in various affect factors in user technology acceptance and use, our study sheds light on the role of affect factors from both theoretical and methodological perspectives. Practical implications are discussed as well.

Suggested Citation

  • Heshan Sun & Ping Zhang, 2008. "An exploration of affect factors and their role in user technology acceptance: Mediation and causality," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 59(8), pages 1252-1263, June.
  • Handle: RePEc:bla:jamist:v:59:y:2008:i:8:p:1252-1263
    DOI: 10.1002/asi.20819
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    Cited by:

    1. Fahad Aldhaban & Tugrul Daim & Robert Harmon & Nuri Basoglu, 2020. "Technology Adoption in Emerging Regions: Case of the Smartphone in Saudi Arabia," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-37, February.
    2. Rizomyliotis, Ioannis & Kastanakis, Minas N. & Giovanis, Apostolos & Konstantoulaki, Kleopatra & Kostopoulos, Ioannis, 2022. "“How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment," Journal of Business Research, Elsevier, vol. 153(C), pages 329-340.
    3. repec:dau:papers:123456789/9530 is not listed on IDEAS
    4. Holdack, Eric & Lurie-Stoyanov, Katja & Fromme, Harro Fabian, 2022. "The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    5. Cheikh-Ammar, Mustapha, 2024. "Toward a theory of technology desirability: Blending task and feature fit with mutual values," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    6. Rese, Alexandra & Baier, Daniel & Geyer-Schulz, Andreas & Schreiber, Stefanie, 2017. "How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 306-319.
    7. Gabor Aranyi & Paul Schaik, 2015. "Modeling user experience with news websites," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 66(12), pages 2471-2493, December.
    8. Zhong, Yongping & Oh, Segu & Moon, Hee Cheol, 2021. "Service transformation under industry 4.0: Investigating acceptance of facial recognition payment through an extended technology acceptance model," Technology in Society, Elsevier, vol. 64(C).
    9. Andreea-Ionela Puiu & Rodica Ianole-Călin & Elena Druică, 2023. "Exploring the Consumer Acceptance of Nano Clothing Using a PLS-SEM Analysis," Stats, MDPI, vol. 6(4), pages 1-19, October.
    10. Renzhong Peng & Qiqin Hu & Bochra Kouider, 2023. "Teachers’ Acceptance of Online Teaching and Emotional Labor in the EFL Context," Sustainability, MDPI, vol. 15(18), pages 1-19, September.

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