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Making sense of credibility on the Web: Models for evaluating online information and recommendations for future research

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  • Miriam J. Metzger

Abstract

This article summarizes much of what is known from the communication and information literacy fields about the skills that Internet users need to assess the credibility of online information. The article reviews current recommendations for credibility assessment, empirical research on how users determine the credibility of Internet information, and describes several cognitive models of online information evaluation. Based on the literature review and critique of existing models of credibility assessment, recommendations for future online credibility education and practice are provided to assist users in locating reliable information online. The article concludes by offering ideas for research and theory development on this topic in an effort to advance knowledge in the area of credibility assessment of Internet‐based information.

Suggested Citation

  • Miriam J. Metzger, 2007. "Making sense of credibility on the Web: Models for evaluating online information and recommendations for future research," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 58(13), pages 2078-2091, November.
    • Handle: RePEc:bla:jamist:v:58:y:2007:i:13:p:2078-2091
    DOI: 10.1002/asi.20672
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