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Dynamic Web log session identification with statistical language models

Author

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  • Xiangji Huang
  • Fuchun Peng
  • Aijun An
  • Dale Schuurmans

Abstract

We present a novel session identification method based on statistical language modeling. Unlike standard timeout methods, which use fixed time thresholds for session identification, we use an information theoretic approach that yields more robust results for identifying session boundaries. We evaluate our new approach by learning interesting association rules from the segmented session files. We then compare the performance of our approach to three standard session identification methods—the standard timeout method, the reference length method, and the maximal forward reference method—and find that our statistical language modeling approach generally yields superior results. However, as with every method, the performance of our technique varies with changing parameter settings. Therefore, we also analyze the influence of the two key factors in our language‐modeling–based approach: the choice of smoothing technique and the language model order. We find that all standard smoothing techniques, save one, perform well, and that performance is robust to language model order.

Suggested Citation

  • Xiangji Huang & Fuchun Peng & Aijun An & Dale Schuurmans, 2004. "Dynamic Web log session identification with statistical language models," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 55(14), pages 1290-1303, December.
  • Handle: RePEc:bla:jamist:v:55:y:2004:i:14:p:1290-1303
    DOI: 10.1002/asi.20084
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    Cited by:

    1. Goić, Marcel & Jerath, Kinshuk & Kalyanam, Kirthi, 2022. "The roles of multiple channels in predicting website visits and purchases: Engagers versus closers," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 656-677.
    2. Ortega, José Luis & Aguillo, Isidro, 2010. "Differences between web sessions according to the origin of their visits," Journal of Informetrics, Elsevier, vol. 4(3), pages 331-337.
    3. Huseyin C. Ozmutlu, 2009. "Markovian analysis for automatic new topic identification in search engine transaction logs," Applied Stochastic Models in Business and Industry, John Wiley & Sons, vol. 25(6), pages 737-768, November.

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