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Localization of Web design: An empirical comparison of German, Japanese, and United States Web site characteristics

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  • Dianne Cyr
  • Haizley Trevor‐Smith

Abstract

To explore issues of user interface design and experience, including culturally preferred design elements, a study was conducted analyzing sites in Germany, Japan, and the United States (30 municipal sites in each country). Design elements considered are use of symbols and graphics, color preferences, site features (links, maps, search functions, and page layout), language, and content. Significant modal differences were found in each of the listed categories. Outcomes from the study are used to discuss future research directions in the areas of experience design and localization.

Suggested Citation

  • Dianne Cyr & Haizley Trevor‐Smith, 2004. "Localization of Web design: An empirical comparison of German, Japanese, and United States Web site characteristics," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 55(13), pages 1199-1208, November.
    • Handle: RePEc:bla:jamist:v:55:y:2004:i:13:p:1199-1208
    DOI: 10.1002/asi.20075
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    Cited by:

    1. Liu, Chia-Ling ‘Eunice’ & Sinkovics, Rudolf R. & Pezderka, Noemi & Haghirian, Parissa, 2012. "Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria," Journal of Interactive Marketing, Elsevier, vol. 26(1), pages 21-32.
    2. Choi, Yung Kyun & Seo, Yuri & Wagner, Udo & Yoon, Sukki, 2020. "Matching luxury brand appeals with attitude functions on social media across cultures," Journal of Business Research, Elsevier, vol. 117(C), pages 520-528.

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