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CD‐ROM: Potential markets for information

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  • Julie B. Schwerin

Abstract

With the availability of CD‐ROM, users and producers of information products are confronted with a new information delivery medium having different characteristics from anything else that exists today. As this new medium is being introduced in various markets, we are discovering the difference between CD‐ROM as “a new way to look at how we produce and consume information products”, and “another variation on a familiar theme”. Except for a few limitations, the opportunity for CD‐ROM in information markets since the beginning has been characterized as broad and rich, virtually unlimited in applications. When approached this way, CD‐ROM challenges current practices of publishing and integrating information in a fundamental way. As the medium is introduced in markets today, in its very early stages, it is very limited in its application as compared with current products and represents more of a variation than a revolution in information consumption behavior. Yet as users and producers alike experiment and gain confidence in using CD‐ROM, its full potential will be realized for both users and producers. © 1988 John Wiley & Sons, Inc.

Suggested Citation

  • Julie B. Schwerin, 1988. "CD‐ROM: Potential markets for information," Journal of the American Society for Information Science, Association for Information Science & Technology, vol. 39(1), pages 54-57, January.
    • Handle: RePEc:bla:jamest:v:39:y:1988:i:1:p:54-57
    DOI: 10.1002/(SICI)1097-4571(198801)39:13.0.CO;2-C
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