Sporting the government: Sportspersons' engagement with causes in India and the USA on twitter
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DOI: 10.1111/1758-5899.13164
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- Zhou, Fei & Mou, Jian & Su, Qiulai & Jim Wu, Yen Chun, 2020. "How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
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