Men doing women's dirty work: Desegregation, immigrants and employer preferences in the cleaning industry in Norway

The literature on gender desegregation has documented the gendered nature of employment hierarchies and opportunities, but less work has examined how the influx of immigrants in the labour market might affect employment hierarchies and gender segregation. This study examines employers' perceptions of ‘the suitable cleaner' — a traditionally female‐dominated occupation that has received a substantial number of male immigrant workers. Departing from the notion that men in female‐dominated occupations are advantaged by a ‘glass escalator' effect, we analyse how employer preferences position different categories of workers as hireable. Building on interviews with employers in the Norwegian cleaning industry, the study demonstrates how three different but intertwined logics define employer preferences: effectivity demands, professionalization and devaluation. While the first logic favours men as workers and the second devalues ‘female' competence, opening the occupation for men, the third logic favours immigrants, combined positioning immigrant men on top of the hierarchy of suitability.