Advertising consumer goods in nineteenth-centuary Britain: reinterpretations[This artic]
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Cited by:
- Michael Heller, 2008. "Corporate Brand Building at Shell-Mex Ltd in the Interwar Period," Working Papers 23, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
- David M Higgins & Brian D Varian, 2021. "Britain’s Empire Marketing Board and the failure of soft trade policy, 1926–33 [Bringing another empire alive? The Empire Marketing Board and the construction of Dominion identity, 1926–1933]," European Review of Economic History, European Historical Economics Society, vol. 25(4), pages 780-805.
- Stefan Schwarzkopf, 2008. "Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930," Working Papers 18, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
- Teresa Silva Lopes & Paulo Guimaraes, 2014. "Trademarks and British dominance in consumer goods, 1876–1914," Economic History Review, Economic History Society, vol. 67(3), pages 793-817, August.
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