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Advertising consumer goods in nineteenth-centuary Britain: reinterpretations[This artic]

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  • Roy Church

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  • Roy Church, 2000. "Advertising consumer goods in nineteenth-centuary Britain: reinterpretations[This artic]," Economic History Review, Economic History Society, vol. 53(4), pages 621-645, November.
    • Handle: RePEc:bla:ehsrev:v:53:y:2000:i:4:p:621-645
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    File URL: http://hdl.handle.net/10.1111/1468-0289.00172
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    Cited by:

    1. Michael Heller, 2008. "Corporate Brand Building at Shell-Mex Ltd in the Interwar Period," Working Papers 23, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
    2. David M Higgins & Brian D Varian, 2021. "Britain’s Empire Marketing Board and the failure of soft trade policy, 1926–33 [Bringing another empire alive? The Empire Marketing Board and the construction of Dominion identity, 1926–1933]," European Review of Economic History, European Historical Economics Society, vol. 25(4), pages 780-805.
    3. Stefan Schwarzkopf, 2008. "Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930," Working Papers 18, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
    4. Teresa Silva Lopes & Paulo Guimaraes, 2014. "Trademarks and British dominance in consumer goods, 1876–1914," Economic History Review, Economic History Society, vol. 67(3), pages 793-817, August.

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