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Market Structure And Media Diversity

Author

Listed:
  • R. Scott Hiller
  • Scott J. Savage
  • Donald M. Waldman

Abstract

type="main" xml:id="ecin12153-abs-0001"> We estimate a mixed logit model of the demand for local news service. Results provide evidence that suggest the representative consumer values more diverse news, more coverage of multicultural issues, and more information on community news, and has a distaste for advertising. Demand estimates are used to calculate the impact on consumer welfare from a marginal decrease in the number of independent television stations that lowers the amount of diversity, multiculturalism, community news, and advertising. Consumer welfare decreases, but the losses are smaller in large markets. For example, small-market consumers lose $45 million annually while large-market consumers lose $13 million . ( JEL C9, C25, L13, L82, L96)

Suggested Citation

  • R. Scott Hiller & Scott J. Savage & Donald M. Waldman, 2015. "Market Structure And Media Diversity," Economic Inquiry, Western Economic Association International, vol. 53(2), pages 872-888, April.
    • Handle: RePEc:bla:ecinqu:v:53:y:2015:i:2:p:872-888
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    File URL: http://hdl.handle.net/10.1111/ecin.2015.53.issue-2
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    Citations

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    Cited by:

    1. Landgraf, Steven W., 2020. "Entry threats from municipal broadband Internet and impacts on private provider quality," Information Economics and Policy, Elsevier, vol. 52(C).
    2. Maria Rosa Battaggion & Alessandro Vaglio, 2020. "TV watching in the new millennium: insights from Europe," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 47(4), pages 645-661, December.
    3. Savage, Scott J. & Waldman, Donald M., 2015. "Privacy tradeoffs in smartphone applications," Economics Letters, Elsevier, vol. 137(C), pages 171-175.

    More about this item

    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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