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Testing the total consumption model of alcohol

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  • Christopher Snowdon

Abstract

Supply‐side interventions to reduce alcohol consumption are often justified by reference to the total consumption model. According to this theory, which is dominant in public health academia, reducing per capita alcohol consumption across society is a sufficient and necessary condition to reduce alcohol‐related mortality. This article presents new evidence showing that there is no single distribution of alcohol consumption and that trends in per capita consumption and alcohol‐related mortality often move in opposite directions. Economic interventions designed to reduce the prevalence of heavy drinking by reducing per capita alcohol consumption cannot therefore be assumed to be effective.

Suggested Citation

  • Christopher Snowdon, 2022. "Testing the total consumption model of alcohol," Economic Affairs, Wiley Blackwell, vol. 42(3), pages 442-452, October.
    • Handle: RePEc:bla:ecaffa:v:42:y:2022:i:3:p:442-452
    DOI: 10.1111/ecaf.12545
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    References listed on IDEAS

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    1. Alfred Uhl, 2015. "Evidence-based research, epidemiology and alcohol policy: a critique," Contemporary Social Science, Taylor & Francis Journals, vol. 10(2), pages 221-231, June.
    2. Bentzen, Jan & Smith, Valdemar, 2011. "Alcohol Consumption and Liver Cirrhosis Mortality: New Evidence from a Panel Data Analysis for Sixteen European Countries," Journal of Wine Economics, Cambridge University Press, vol. 6(1), pages 67-82, January.
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