Religion and development in Samoa: Time to draw on the strength of local culture?

Motivation As in much of the Pacific, Samoans understand their culture through Western religious lenses. Christianity and fa'a‐Samoa (culture and practices) are entangled; they determine Samoa's daily reality of governance, society, and economic development. To discuss Samoa's development over the past two centuries without addressing Samoan agency in maintaining the Christian mantle to navigate their worldviews would be to misrepresent modern Samoa. Policy and investment for economic development, especially foreign aid, is largely determined at national level. Samoa's most vital communities to effect change, however, are local: church congregations and their leaders. Purpose I examine the intersections of religiosity and Samoa's development. Should foreign aid donors consider Samoa's religious communities to implement effective education, poverty, and development programmes if religion is regarded as a cultural entity? Methods and approach I used talanoa to collect data from discussions with directors of two leading aid donors in Samoa, the United Nations (UN) and the Asian Development Bank (ADB), and the Aid Coordinator for the Government of Samoa. Talanoa is a face‐to‐face dialogue often used in Pacific communities. Findings Religion plays a significant role in Samoan society. Samoans view economic development, the improvement of the lives of ordinary citizens, job stability, and education as part of the manuia (blessings) of Samoa's religious and political status and community tapuaiga (prayers). That said, religion is not considered in formal discussions of aid and development. The interviewees agree that aid donors should understand the role of religion in daily society. Policy implications Perhaps it is time for aid donors and Christian Pacific Island countries to use these unorthodox methods for positive economic and social changes. As stated in Samoa's World Summit on Sustainable Development Assessment Report, “the potential influential standing and the extensive outreach of the church within the community makes it a valuable vehicle to drive pro‐harmony strategies” (Government of Samoa, 2000).