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Effects Of The Sunday Shopping Restriction In Korea

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  • Yun Jeong Choi
  • Jinook Jeong

Abstract

type="main" xml:id="coep12127-abs-0001"> We examine the effectiveness of Korea's Sunday superstore shopping regulation, whose purpose is to protect small- and medium-sized retailers as well as traditional markets. Applying a two-way random-effects regression model to the daily sales data of four megastores and four super supermarkets, we find the net sales decrease of superstores is on average 5.61% of daily sales after taking into account sales increases due to consumers' switching to weekdays. Only about 17%–19% of the reduced superstore sales are transferred to traditional markets. Based on these estimates, the compensating variation per year is predicted to be 2.4–2.5 trillion Korean won (around US $2.1–2.2 billion). (JEL L51, L88)

Suggested Citation

  • Yun Jeong Choi & Jinook Jeong, 2016. "Effects Of The Sunday Shopping Restriction In Korea," Contemporary Economic Policy, Western Economic Association International, vol. 34(1), pages 203-215, January.
    • Handle: RePEc:bla:coecpo:v:34:y:2016:i:1:p:203-215
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    File URL: http://hdl.handle.net/10.1111/coep.2016.34.issue-1
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    More about this item

    JEL classification:

    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
    • L88 - Industrial Organization - - Industry Studies: Services - - - Government Policy

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