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The Market for Franchise Opportunities

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  • Martin, Robert E

Abstract

Franchised distribution accounts for a substantial proportion of retail sales each year. This form of vertical integration is frequently found in the accompaniment of parallel distribution through company-owned establishments. Similarly, franchise contracts are characterized by mixed compensation strategies. This paper contains empirical models of the market for franchise opportunities where incentives for mixed distribution and compensation strategies are evaluated. Copyright 1996 by Blackwell Publishing Ltd and the Board of Trustees of the Bulletin of Economic Research

Suggested Citation

  • Martin, Robert E, 1996. "The Market for Franchise Opportunities," Bulletin of Economic Research, Wiley Blackwell, vol. 48(2), pages 97-114, April.
    • Handle: RePEc:bla:buecrs:v:48:y:1996:i:2:p:97-114
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    Cited by:

    1. Knott, Anne Marie & McKelvey, Bill, 1999. "Nirvana efficiency: a comparative test of residual claims and routines," Journal of Economic Behavior & Organization, Elsevier, vol. 38(4), pages 365-383, April.
    2. Thomas Bürkle & Thorsten Posselt, 2003. "Die Auswahl produktiver Mitglieder in Franchisesystemen," Schmalenbach Journal of Business Research, Springer, vol. 55(2), pages 87-111, March.

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