Communicating greener strategies: a study of on‐pack communication
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Abstract
Suggested Citation
DOI: 10.1002/(SICI)1099-0836(199705)6:23.0.CO;2-4
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Citations
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Cited by:
- Constantinescu Raluca & Muntean Denisa-Roxana, 2022. "Circular economy: adopting new green trends in marketing for a sustainable consumer experience based on Internet of Things," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 1447-1455, August.
- Steffen Maas & Tassilo Schuster & Evi Hartmann, 2014. "Pollution Prevention and Service Stewardship Strategies in the Third‐Party Logistics Industry: Effects on Firm Differentiation and the Moderating Role of Environmental Communication," Business Strategy and the Environment, Wiley Blackwell, vol. 23(1), pages 38-55, January.
- Riccardo Torelli & Federica Balluchi & Arianna Lazzini, 2020. "Greenwashing and environmental communication: Effects on stakeholders' perceptions," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 407-421, February.
- Ivana First & Deepali Sinha Khetriwal, 2010. "Exploring the relationship between environmental orientation and brand value: is there fire or only smoke?," Business Strategy and the Environment, Wiley Blackwell, vol. 19(2), pages 90-103, February.
- Christian Fuentes, 2014. "Green Materialities: Marketing and the Socio‐material Construction of Green Products," Business Strategy and the Environment, Wiley Blackwell, vol. 23(2), pages 105-116, February.
- Cowell, Sarah J. & Wehrmeyer, Walter & Argust, Peter W. & Robertson, J. Graham S., 1999. "Sustainability and the primary extraction industries: theories and practice," Resources Policy, Elsevier, vol. 25(4), pages 277-286, December.
- Peter Seele & Lucia Gatti, 2017. "Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 239-252, February.
- Rashidi-Sabet, Siavash & Madhavaram, Sreedhar & Parvatiyar, Atul, 2022. "Strategic solutions for the climate change social dilemma: An integrative taxonomy, a systematic review, and research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 619-635.
- M. Lahandi Baskoro & Benny Tjahjono & Macarena Beltran & Anna Bogush & Yichuan Wang, 2024. "The imperative of communication signals in boosting business strategies of the bioplastic packaging industry," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 307-334, February.
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