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Women green entrepreneurship: Conceptualisation and use of bricolage for policy recommendations

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  • Seema Potluri
  • Subramaniam Ananthram
  • Bollempalli Venkata Phani

Abstract

In the context of global concerns such as environmental degradation and gender inequality, international and national agencies and academicians have recognised the curative potential of green entrepreneurship and women entrepreneurship. Furthering these concepts, this paper draws from extant literature on green entrepreneurship (GE) and women entrepreneurship and supplements it with ecofeminism (a feminine trait) literature to present a more beneficial proposition of ‘women green entrepreneurship’ (WGE) that implies participation of women in GE. Additionally, the paper identifies challenges faced by women entrepreneurs in general, and women green entrepreneurs in particular, at various levels, leading the authors to propose a study that envisages use of bricolage to investigate unique behaviour and strategies of existing WGEs who have thrived despite the challenges. Catering to UN SDGs (United Nations Sustainable Development Goals) in general, and specifically oriented towards SDG 5 (Gender Equality) and SDG 13 (Climate Action) together, the article proposes and provides credence to WGE as a distinguished domain for future research, while making suggestions for international and national policies, also providing practical toolkits to aspiring WGEs.

Suggested Citation

  • Seema Potluri & Subramaniam Ananthram & Bollempalli Venkata Phani, 2024. "Women green entrepreneurship: Conceptualisation and use of bricolage for policy recommendations," Business Strategy and the Environment, Wiley Blackwell, vol. 33(6), pages 5485-5502, September.
    • Handle: RePEc:bla:bstrat:v:33:y:2024:i:6:p:5485-5502
    DOI: 10.1002/bse.3764
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