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Corporate self‐greenewal: Strategic responses to environmentalism

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  • Paul Shrivastava
  • Howard I. Scott

Abstract

The rise of environmentalism in the past decade has become a major transforming force in pollutive and hazard prone industries. Corporate environmental responsiveness is not simply a peripheral and one of the many ‘social’ or ‘ethical’ issues facing business. It is becoming a central concern for competitiveness, productivity, and profitability. It is creating strategic transformation of companies in a diverse range of industries such as, Autos, Chemicals, Oil, Fast Foods, Power Generation, Pharmaceuticals, etc. The process of environmentally directed self‐renewal, called ‘greenewal’ here, affects all aspects of companies. It implies changes in products, production systems, waste management practices and internal systems. It seeks to make companies simultaneously more competitive and environmentally responsible. This paper describes the pressures of and responses to environmentalism in a selected set of industries. It examines the processes of greenewal that companies are undergoing. It identifies implications for strategic greening of firms.

Suggested Citation

  • Paul Shrivastava & Howard I. Scott, 1992. "Corporate self‐greenewal: Strategic responses to environmentalism," Business Strategy and the Environment, Wiley Blackwell, vol. 1(3), pages 9-21, September.
    • Handle: RePEc:bla:bstrat:v:1:y:1992:i:3:p:9-21
    DOI: 10.1002/bse.3280010303
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    References listed on IDEAS

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    1. Post, James E., 1991. "Managing as if the earth mattered," Business Horizons, Elsevier, vol. 34(4), pages 32-38.
    2. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
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    Cited by:

    1. Manisha Sharma, 2014. "The Role of Employees’ Engagement in the Adoption of Green Supply Chain Practices as Moderated by Environment Attitude: An Empirical Study of the Indian Automobile Industry," Global Business Review, International Management Institute, vol. 15(4_suppl), pages 25-38, December.
    2. S. J. Carter & D. F. Ball & P. J. Baron & D. Elliott, 1995. "Environmental auditing: Management strategy," Business Strategy and the Environment, Wiley Blackwell, vol. 4(2), pages 86-94, April.

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