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Consumer integration in sustainable product development

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  • Esther Hoffmann

Abstract

Changes in production and consumption patterns are a crucial element of the sustainability agenda. Communication between product developers and users, and user integration in product development, can serve as a means for organizational as well as individual learning processes, resulting in sustainable product development. Recent approaches to innovation research describe the role of users in the innovation process as essential. However, conventional market research gives consumers a passive role as a mere object of research instead of considering them as possible innovators themselves. Improved methods, such as INNOCOPE (innovating through consumer‐integrated product development), tested in this study with a cycle manufacturer and resulting in a new product, a pedelec, are needed for effective communication, activating consumers and enabling them to promote sustainability goals. Through co‐operative product development processes key factors facilitating and obstructing the adoption of sustainable innovations may be identified. Such processes can enhance the emergence and diffusion of sustainable product innovations and different forms and bodies of knowledge can be combined. Integrating users' contextual everyday knowledge of the product with the technical knowledge of companies may lead to mutual learning, technical innovations and changes in consumer behaviour. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Esther Hoffmann, 2007. "Consumer integration in sustainable product development," Business Strategy and the Environment, Wiley Blackwell, vol. 16(5), pages 322-338, July.
    • Handle: RePEc:bla:bstrat:v:16:y:2007:i:5:p:322-338
    DOI: 10.1002/bse.577
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    7. Zhang, Xiaoxing & Gao, Changyuan & Zhang, Shuchen, 2022. "The niche evolution of cross-boundary innovation for Chinese SMEs in the context of digital transformation——Case study based on dynamic capability," Technology in Society, Elsevier, vol. 68(C).
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    9. Chiou, Tzu-Yun & Chan, Hing Kai & Lettice, Fiona & Chung, Sai Ho, 2011. "The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 47(6), pages 822-836.
    10. Gelhard, Carsten & von Delft, Stephan, 2016. "The role of organizational capabilities in achieving superior sustainability performance," Journal of Business Research, Elsevier, vol. 69(10), pages 4632-4642.
    11. Wang, Quan-Jing & Wang, Hai-Jie & Chang, Chun-Ping, 2022. "Environmental performance, green finance and green innovation: What's the long-run relationships among variables?," Energy Economics, Elsevier, vol. 110(C).
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    14. Viola Muster & Ulf Schrader & Susanne Blazejewski & Martina Schäfer & Anke Buhl & Christoph Harrach & Marc Schmidt-Keilich & Elisabeth Süßbauer, 2016. "Integration von Mitarbeitern als Konsumenten in Nachhaltigkeitsinnovationsprozesse," Sustainability Nexus Forum, Springer, vol. 24(4), pages 417-421, December.
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