The New Economic Sociology of Prices: An Analysis Inspired by the Austrian School of Economics

The new economic sociology includes some reference studies on the sociology of prices. They have not until now been studied by economists, and this article attempts to fill that gap by offering a detailed analysis, inspired by the Austrian School of Economics, of their object and approach. We first show that, from a theoretical point of view, the explanations advanced by these sociologists are based implicitly on basic models of economics, such as the “law of supply and demand” and the “law of costs,” and that they cannot therefore replace economic explanations of prices. Secondly, from a methodological point of view, these studies are based on field surveys that provide concrete information on certain markets but they lose sight of an aspect that is fundamental to the Austrian School, the interdependence of prices in different markets. And when this interdependence is taken into account, namely, in the case of the relationship between cost and price, the causal link postulated by sociologists goes from cost to price when Austrian economists argue that it goes in the opposite direction.