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Does the new nutrition facts panel help compensate for low numeracy skills? An eye‐tracking analysis

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  • Carola Grebitus
  • George C. Davis

Abstract

Consumers often neglect nutrition information when food shopping, and even those attending to the information can have comprehension difficulties correlated with numeracy skills. Recently, the Food and Drug Administration redesigned the Nutrition Facts Panel (NFP) to enable consumers to use the information more easily. Nevertheless, it is unclear whether consumers will pay more attention to the improved NFP compared to the original NFP, and how their numeracy skills affect the attention. We study the effect of NFP modifications on attention while controlling for the individual's numeracy skills. Data stem from a laboratory experiment using eye‐tracking. The experiment has two treatments measuring attention towards the original and modified NFP for a basket of groceries. Participants’ numeracy skills are measured using the Subjective Numeracy Scale. We test whether the new NFP can compensate for low numeracy skills. Results show that the original NFP receives more attention when numeracy skills are higher. However, the modifications to the NFP can help compensate for this numeracy effect.

Suggested Citation

  • Carola Grebitus & George C. Davis, 2019. "Does the new nutrition facts panel help compensate for low numeracy skills? An eye‐tracking analysis," Agricultural Economics, International Association of Agricultural Economists, vol. 50(3), pages 249-258, May.
    • Handle: RePEc:bla:agecon:v:50:y:2019:i:3:p:249-258
    DOI: 10.1111/agec.12481
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    Cited by:

    1. Stortz, Laura & Lee, Yu Na & Von Massow, Michael, 2020. "Do Front-of-Package Warning Labels Reduce Demand for Foods ‘High In’ Saturated Fat, Sugar, or Sodium?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304581, Agricultural and Applied Economics Association.
    2. Yu Na Lee & Laura Stortz & Mike von Massow & Christopher Kimmerer, 2023. "Impact of ‘‘high in” front‐of‐package nutrition labeling on food choices: Evidence from a grocery shopping experiment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 71(3-4), pages 277-301, September.
    3. Chavez, Daniel E. & Palma, Marco A. & Nayga, Rodolfo M. & Mjelde, James W., 2020. "Product availability in discrete choice experiments with private goods," Journal of choice modelling, Elsevier, vol. 36(C).
    4. Vincenzina Caputo & Jayson L. Lusk, 2020. "What agricultural and food policies do U.S. consumers prefer? A best–worst scaling approach," Agricultural Economics, International Association of Agricultural Economists, vol. 51(1), pages 75-93, January.
    5. Guan, Lijun & Huang, Zuhui & Jin, Shaosheng, 2022. "Time preference and nutrition label use: Evidence from China," Economics & Human Biology, Elsevier, vol. 47(C).

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