Situational Influence of Competitions and Competitors in Strategic Communication Design

This paper is intended to show the situational influence of competition and competitors in strategic communication. We assume in this paper that situations have influence on competition and competitors and as such, the manager, communicator and all those involved in promoting organizational goals and interests, must design communication strategies that could help in packaging the intended message, using the right approach, appropriate words and the desired media in delivering the message. In a competitive environment, message selection is very necessary, if the needed impact and result must be achieved. Using four selected telecommunication service providers in Nigeria, we critically examined strategic communication designs among competitors in competitive environment and proposed other persuasive approaches to enhance strategic communication designs. Comparative analytical rhetoric approach to the discussion was adopted. The paper concludes that designing the right communication strategy is the right approach in the realisation of tangible results in a competitive environment. It therefore, recommends that since every situation can possibly influence competition/competitors, developing rightful communication strategies must not be taken for granted.