IDEAS home Printed from https://ideas.repec.org/a/bjz/ajisjr/657.html
   My bibliography  Save this article

The Impression of Alcohol Advertising on Consumption among Adolescents in Selected High Schools in the Eastern Cape, South Africa

Author

Listed:
  • Clifford Kendrick Hlatywayo
  • Lungisani Moyo
  • OO. Osunkunle

Abstract

There is a high rate of alcohol consumption among adolescents in South Africa, especially high school leaners. The study explored the extent to which alcohol advertising impacts on adolescents focusing on selected high Schools in the Eastern Cape Province, South Africa. Results of this study revealed that most adolescence who end up consuming alcohol have been mostly exposed to alcohol advertising, although there are other contributing factors such as, the influence of friends, peer pressure and family problems. It was also revealed in this study that alcohol advertising makes adolescence aware of different brands. This information ultimately makes students feel connected to alcohol advertising, thereby leading them to consuming alcohol.

Suggested Citation

  • Clifford Kendrick Hlatywayo & Lungisani Moyo & OO. Osunkunle, 2014. "The Impression of Alcohol Advertising on Consumption among Adolescents in Selected High Schools in the Eastern Cape, South Africa," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 3, March.
    • Handle: RePEc:bjz:ajisjr:657
    DOI: 10.5901/ajis.2014.v3n1p347
    as

    Download full text from publisher

    File URL: https://www.richtmann.org/journal/index.php/ajis/article/view/2096
    Download Restriction: no
    File URL: https://www.richtmann.org/journal/index.php/ajis/article/view/2096/2083
    Download Restriction: no
    File URL: https://libkey.io/10.5901/ajis.2014.v3n1p347?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chung, P.J. & Garfield, C.F. & Elliott, M.N. & Ostroff, J. & Ross, C. & Jernigan, D.H. & Vestal, K.D. & Schuster, M.A., 2010. "Association between adolescent viewership and alcohol advertising on cable television," American Journal of Public Health, American Public Health Association, vol. 100(3), pages 555-562.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjz:ajisjr:657. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Richtmann Publishing Ltd (email available below). General contact details of provider: https://www.richtmann.org/journal/index.php/ajis .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.