Digital Recruitment through Social Networks

OBJECTIVE: Social networks have become a phenomenon of modern times, and their popularity is still growing. Platforms of these media provide space for various marketing strategies, including human resources management. The paper submitted focuses on the role of social networks, namely Facebook and LinkedIn, in the job search process from the perspective of a jobseeker. The objective of the paper is to describe the ways users use these networks for this purpose, to analyse their trend, and compare the results obtained with the results presented in the Scottish study “Using social media during job search†by John A. Mowbray and Hazel Hall (2021). METHODS: The basic data source is responses obtained through an online questionnaire and interviews showing the personal experience of four respondents with the networks under review. Based on the response, a comparison with the relevant findings published in the study by Mowbray and Hall (2021) was carried out. RESULTS: The results show the growing popularity of using Facebook and LinkedIn in job seeking from the side of jobseekers and point to the fact that the type of job searched influences user behaviour. These networks enable both active and passive search, represent a comfortable environment for jobseekers, and are used for building thematic groups.CONCLUSION: The contribution of this paper is the recommended implementation of Facebook and LinkedIn in the job search and recruitment process in order to maximize the efficiency of these processes. The authors also point out the lack of adequate studies concerning users of these networks in the Czech Republic.