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Competitive Advantage Threats and Opportunities in the South African Clothing, Textiles, Leather, and Footwear (CTLF) Industry

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  • Sipho Mbatha

Abstract

Despite the employment and competitive advantage decline experienced in previous years, the South African clothing, textile, leather, and footwear (SACTLF) industry is still a significant contributor to the country’s manufacturing sector. To restore employment figures last seen a decade ago in the industry, the SACTLF has to explore competitive advantage threats and opportunities, among others. To explore competitive advantage threats and opportunities in the SACTLF industry, a leading SACTLF retail group and two leading clothing manufacturers’ associations (representing over 100 CTLF organisations) were purposefully sampled and interviewed. Emerging from the transcripts is that the low rate of innovation and lack of access to manufacturing inputs are the main competitive advantage threats. Strengthening quick-response time and localisation emerged as competitively advantageous opportunities. This article’s findings show that the SACTLF industry has the potential to develop a competitive advantage. The findings of the study contribute new knowledge to the literature.

Suggested Citation

  • Sipho Mbatha, 2021. "Competitive Advantage Threats and Opportunities in the South African Clothing, Textiles, Leather, and Footwear (CTLF) Industry," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 10, November.
    • Handle: RePEc:bjz:ajisjr:2147
    DOI: https://doi.org/10.36941/ajis-2021-0159
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    References listed on IDEAS

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    1. Andries Bezuidenhout & Søren Jeppesen, 2011. "Between market, state and society: Labour codes of conduct in the southern African garment industry," Development Southern Africa, Taylor & Francis Journals, vol. 28(5), pages 653-668, December.
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    Cited by:

    1. Sipho Mbatha & Sinqobile Sihlobo, 2024. "The Role of Uig Linkages in Improving Competitive Advantage: A Case of the Clothing, Textiles, Leather, and Footwear Industry of South Africa," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 13, March.

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