Promotion of Individual and Group Creativity during Process of Management Decision Making at Kosovo Businesses

This paper elaborates topic about promotion of individual and group creativity during process of decision-making, managers during their work often have to take decisions from which depends success and failure of business. Time to time they have to generate new ideas, so they are those who should give opportunity for individual and group creativity at their business.One of the ways to promote individual creativity is employees' involvement in the process of placement this enables manager to generate new ideas, on the other side employees become more responsible and motivated.While group creativity is important for solving complex problems of business. The main purpose of paper is reflection of promoting individual and group creativity during process of decision making by managers of Kosovo businesses, this promotion helps them with generating the ideas and making right decisions that affect in achieving the purpose of business on the other side employees feel more responsible and motivated to work. Paper consist of two parts, theoretical part that explains theatrical aspect about importance of promoting individual and group creativity during decision making and it is based on secondary and tertiary data, by using deductive method, while at second part it is used inductive method and it is based on data collected in the field through survey. During research work quantitative method applies, and two surveys are drafted and surveyed 1,900 business managers that in average are 50 managers in 38 Municipalities of Kosovo and 100 employees for each Municipality, respectively 3800 employees. Surveys are designed in that way, where answers on questions help to elaborate base ideas or hypotheses of this work and through their results we reach to the confirmation or denial of hypotheses. The derived data are presented in graphical and tabular form. Among the main findings of the paper are that majority of managers at Kosovo businesses declare that they promote individual and group creativity during decision making but they don’t realize it in practice because majority of employees declare that their ideas are not taken in consider during decision making so they are not included in this process. While as recommendation they should start promoting individual and group creativity during process of decision making at Kosovo businesses because it helps in right decision-making of business.