Persuasive Communication Strategy to Introduce Emergency Shelter on Mount Rinjani

This study aims to determine and analyze how the communication process in introducing Emergency Shelter with communication strategies on Mount Rinjani. By involving informants from the Hexa Helix model such as from academics, business, government, community, mass media, and tourists. In this study, to introduce Shelter Emergency using persuasive communication strategies and Albert Bandura’s social learning theory. The research method used is a descriptive qualitative approach, with the determination of informants using purposive techniques. While data collection is carried out using interview techniques, observation, documentation, and forum group discussions. The results of this study indicate that there is an urgency for academics, businesses, governments, communities, mass media, and tourists who have never received an approach or training, especially emergency first aid, which is the reason for building the Emergency Shelter, while in the nature tourism activities of climbing Mount Rinjani, it is very active and there is a lot of interest from tourists. So that with this persuasive communication strategy, it can be expected to be a manifestation and a more serious effort in developing interest in nature tourism climbing Mount Rinjani.