Analysis of Added Value and Development Strategy for Sweet Glutinous Corn Agroindustry in Rhee Village Rhee District Sumbawa Regency

Study This aims to: (1) Know the magnitude mark plus agroindustry boiled corn and corn burn in Rhee Village, Rhee District, Sumbawa Regency. (2) Knowing the magnitude of profit, businesspeople boiled and burnt corn in Rhee Village, Rhee District, and Sumbawa Regency. (3) Identify suitable development strategies for increasing the mark plus agroindustry corn in Rhee Village, Rhee District, and Sumbawa Regency. The method used in the study is descriptive, whereas data collection was carried out using a survey technique, and data was analyzed in an explanatory way. The analysis unit in this research is the agroindustry processing raw boiled and burnt corn in Rhee Village, Rhee District, Sumbawa Regency. SWOT is representative of apparatus Rhee Village, entrepreneur agroindustry corn in Rhee Village, and consumers boiled corn and corn burnt in Rhee Village. Research results show that: (1) Added value in processing boiled corn IDR 1.049/cob material standard with ratio mark plus by 52.45%. Meanwhile, Mark adds to the process of burning corn IDR 849/cob material standard with a ratio mark plus 42.45%. (2) Average business profit of boiled corn for one production process amounting to IDR 45.615 obtained from difference reception amounting to IDR 107.789 with cost production amounting to IDR 62.174. Then, for average profit, boiled corn per day amounts to IDR 228.080. Corn fuel is obtained in one production process for an average profit of IDR 5.464 obtained from the difference reception of IDR 20.000 with cost production IDR 14.536. Then, for the average profit, corn burn per day amounts to IDR 10.928. So, the advantage of businessman agroindustry corn in Rhee Village per day is IDR 239.008. (3) Development Strategy that can used for business agroindustry corn in Rhee Village, Rhee District, Sumbawa Regency is an aggressive strategy (SO) with use internal strength and leverage opportunity existing external for to obtain profit in development business with how to utilize interest public for maintain and develop business corn, develop place business so that own Power pull more for consumers, and with strategic location and lots of business person corn so that can develop become agrotourism.