Unified Visual Identity as an Approach to Improve Mobility at Muzdalifah Train Stations: A Proactive Vision for Pilgrim Growth Accommodation

The efficient management of mobility at Muzdalifah Train Station is essential for handling the rising influx of pilgrims and guaranteeing a seamless and secure transit experience during Hajj (Al-Ghamdi & Al-Harbi, 2020). This research investigates the function of a cohesive visual identity as a strategic method for enhancing crowd movement and promoting future pilgrim expansion. The study examines the current transport system in Muzdalifah, highlighting significant issues related to navigation, congestion, and accessibility (Smith et al., 2018). The research evaluates the efficacy of visual identification components, including colour-coded signs, standardised symbols, and digital displays, with a mixed-methods approach including field observations, visual modelling, and questionnaires (Kozlowski, 2019). The results demonstrate that a unified visual guiding system significantly reduces passenger disorientation, increases navigational efficacy, and bolsters overall safety (Chang & Lin, 2021). Moreover, a coherent visual identity alleviates organisational burdens on station management and enhances operational efficiency (Moussa, 2017). The research advocates for the establishment of a complete visual identity framework that integrates universal design principles and advanced technologies to improve the pilgrim experience and operational efficiency (UN-Habitat, 2020). This proactive strategy provides a scalable solution for additional transit hubs at holy sites, in accordance with the goals of Saudi Vision 2030 to improve infrastructure and provide a seamless pilgrimage experience (Saudi Vision 2030, 2021).