IDEAS home Printed from https://ideas.repec.org/a/bjc/journl/v12y2025i2p312-324.html
   My bibliography  Save this article

Exploring Trends and Techniques in Sentiment Analysis for Online Product Ratings: A Comprehensive Review

Author

Listed:
  • Mary Rose Columbres

    (Information Technology and Data Science Department, Bulacan State University)

Abstract

The COVID-19 epidemic has led to a notable rise in the dependence of product purchases on social media and online shopping. Before the pandemic, customers preferred to shop in person to evaluate the quality of the products personally. However, the pandemic forced people to buy things online, which forced companies to use social media and e-commerce sites to conduct business. Due to this change, client testimonials, remarks, and evaluations are now vital for customers and companies. Consumers rely on these reviews to establish confidence, while companies examine them to improve their products and competitive tactics. This systematic review, which focuses on data mining techniques and semantic analysis, attempts to identify and assess the different approaches utilized in sentiment analysis of online product evaluations. Thirty published research papers and journals were content-analyzed as part of a qualitative research strategy.

Suggested Citation

  • Mary Rose Columbres, 2025. "Exploring Trends and Techniques in Sentiment Analysis for Online Product Ratings: A Comprehensive Review," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(2), pages 312-324, February.
    • Handle: RePEc:bjc:journl:v:12:y:2025:i:2:p:312-324
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijrsi/digital-library/volume-12-issue-2/312-324.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijrsi/articles/exploring-trends-and-techniques-in-sentiment-analysis-for-online-product-ratings-a-comprehensive-review/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjc:journl:v:12:y:2025:i:2:p:312-324. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Renu Malsaria (email available below). General contact details of provider: https://rsisinternational.org/journals/ijrsi/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.