The Influence of Ethical Procurement Practices on Corporate Reputation and Brand Image in an Organizations. A Case Study of Mission General Hospital

This study investigated the influence of ethical procurement practices on corporate reputation and brand image at a Mission General Hospital in Zambia. The research addressed the challenge of maintaining a positive reputation and strong brand image while navigating the complexities of supply chain and procurement processes in the healthcare sector. The study aimed to analyze the effect of supplier code of conduct compliance, evaluate the impact of transparency in procurement processes, and examine the influence of ethical supply chain management on the hospital’s reputation and brand image. A quantitative research approach was employed. A sample size of 38 respondents from the Finance department and procurement and supply chain management personnel participated in the study. Data were collected through structured questionnaires. Descriptive and inferential statistical analyses were conducted, including correlation and regression analyses. The findings revealed significant positive relationships between ethical procurement practices and the hospital’s reputation and brand image. Descriptive statistics showed high mean scores for the impact of procurement transparency on reputation and brand image. Regression analysis indicated that transparency in procurement processes was the strongest predictor. Based on these findings, the study recommends that Mission General Hospital enhance transparency in procurement processes through comprehensive disclosure policies.