The Influence of Technology on Contemporary Aesthetic Standards

Throughout time, as a result of literacy and the need to communicate, communication has been present since prehistoric times through cave art and pictorial representations. Human beings have always had this need for sociability. The media is part of this process, being an integral part of everyday life and the social lives of most people, especially through social networks. It influences how we live, what we buy, and how we act, pushing us to follow trends or emulate influencers, all in pursuit of a specific form of happiness, which, in reality, is unattainable. The problem arises when part of the population sacrifices their basic survival needs in order to fit into the standards imposed by the aesthetic industry, which makes billions a year. This industry creates an automatic need, particularly among women, to conform as a means of being accepted by society. These behaviors lead to numerous challenges, all in pursuit of a beauty that, according to philosophy, does not exist. The aim of this research is to understand the motivational causes behind how people are influenced by aesthetic concerns and sentimentality. It seeks to provide reflections that encourage individuals not to compare themselves with others.