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Exploring the Economic and Health Benefits of Dragon Fruit: Consumer Perceptions, Market Dynamics, and Strategic Development for Filipino Farmers

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  • Adelfa C. Silor

    (Mindanao State University-Iligan Institute of Technology, Philippines)

  • Faith Stephanny C. Silor

    (Mindanao State University-Iligan Institute of Technology, Philippines)

  • Miguelito B. Emfimo

    (Mindanao State University-Iligan Institute of Technology, Philippines)

Abstract

This study examined the prominence of dragon fruit, focusing on its medicinal benefits, food and beverage applications, and essential products. By understanding the economic and health advantages associated with dragon fruit, the research provided insights into its value across various contexts, highlighting its potential to enrich production strategies. A total of 125 respondents participated in the study, which identified trends and patterns in consumer perceptions, offering insights into market dynamics and potential areas for development. A structured questionnaire using a 5-point Likert scale was employed to systematically collect data on subjective opinions, quantifying perceptions regarding the economic and health benefits of dragon fruit. Descriptive statistics, including mean scores and standard deviations, summarized the data, indicating strong and weak perceptions that informed recommendations for enhancing dragon fruit production. The findings revealed significant economic and health benefits for Filipino farmers, despite challenges such as low market availability and poor visibility. While the crop is recognized as commercially viable and easy to grow, uncertainty regarding production costs and a lack of comprehensive information hinder its growth. Additionally, differing perceptions about dragon fruit’s uses in food, beverages, and personal care products highlighted a critical gap in knowledge that must be addressed. The study concluded with strategic recommendations for enhancing awareness through Information, Education, and Communication (IEC) initiatives, improving marketing strategies, diversifying product lines, and promoting gender inclusivity in dragon fruit farming to maximize its benefits for farmers in the Philippines.

Suggested Citation

  • Adelfa C. Silor & Faith Stephanny C. Silor & Miguelito B. Emfimo, 2024. "Exploring the Economic and Health Benefits of Dragon Fruit: Consumer Perceptions, Market Dynamics, and Strategic Development for Filipino Farmers," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(10), pages 420-432, October.
    • Handle: RePEc:bjc:journl:v:11:y:2024:i:10:p:420-432
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    References listed on IDEAS

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    1. Thi-Thuy-Hai Luu & Truc-Linh Le & Nga Huynh & Pablo Quintela-Alonso, 2021. "Dragon fruit: A review of health benefits and nutrients and its sustainable development under climate changes in Vietnam," Czech Journal of Food Sciences, Czech Academy of Agricultural Sciences, vol. 39(2), pages 71-94.
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