Etiquette Social Communication Strategies in the World of Work for Women to Combat Sexual Crime and Violence in the Era of Modernization

The Industrial Revolution in the 18th century brought about significant social dynamics, especially women being able to adapt from home industry to modern manufacturing and mobilization in the field of education. The increasing involvement of women in the employment sector with a percentage of 55.41 percent according to BPS data in 2024 means there is also a construction of equality between women and men which has implications for social problems such as sexual harassment and this becomes a stigma among society, resulting in sexual harassment. synonymous with the world of work. According to data from the National Commission on Violence Against Women in 2024, there were 110 cases of complaints in the workplace and there were 114 victims of sexual violence in the workplace and there were 67 perpetrators of gender-based violence against women in educational institutions, namely 28 teachers, 10 lecturers. and there were 110 complaints. Sexual harassment occurs in young women and older women (older employees) in the world of work. This can give rise to the phenomenon of Ageism which is correlated with verbal sexual harassment. This breaks the stigma of young women being recruited to replace women of mature age as an assumption. answer to women’s emancipation. Contextually, from a social communication perspective, implementing ethics in the digital era is starting to experience a process of hegemony with foreign cultures which are still in contact, because women in Indonesia have a high cultural context (High Contact). The data collection method uses a descriptive qualitative approach, data acquisition uses library research (content analysis) and deep interviews with purposive sampling techniques.