IDEAS home Printed from https://ideas.repec.org/a/bjc/journl/v10y2023i10p56-67.html
   My bibliography  Save this article

Digital Infrastructure and Sustainable Development of Marketing Education Curriculum in Tertiary Institutions in Nigeria

Author

Listed:
  • Dr. Owhoeke, Nwameze George

    (Federal College of Education (Technical), Omoku, Rivers State, Nigeria)

  • Oparaku, Olachi Chidinma

    (Federal College of Education (Technical), Omoku, Rivers State, Nigeria)

  • Ordu, Blessing Chinwe Nchelem

    (Federal College of Education (Technical), Omoku, Rivers State, Nigeria)

Abstract

This paper focuses on digital infrastructure for sustainable development of marketing education curriculum in tertiary institutions in Nigeria. Digital education with the attended infrastructure is basic elements that drive modern day academic institutions. A digital infrastructure is conceptualized as an interconnection of different system collectiveness, including the software, hardware, standards, the Internet, platforms, and humans, very unlike standalone information systems. Thus, digital infrastructures are the drivers of modern education and economic system. Marketing education is at its infantile stage in the Nigerian education system, therefore requires the right curriculum configuration to balance its development and implementation. The paper adopted systematic review method that allows the author to use meta-analysis to interrogate previous and existing literature to suit the current demand of the study. The paper reviewed the following: Digital Design for Sustainable Marketing Education, Digital Delivery for Sustainable Marketing Education, Digital Collaboration and Sustainable Marketing Education, Connecting Digital Transformation with Sustainable Marketing Education Gap. The paper recommended that a robust and sustainable digital hub for developing the marketing education towards an economic sustaining domain in Nigeria. Thus the paper concluded sustainable marketing education can only be a visible achievement in the 21st century when the digital landscape of the educational system is expanded.

Suggested Citation

  • Dr. Owhoeke, Nwameze George & Oparaku, Olachi Chidinma & Ordu, Blessing Chinwe Nchelem, 2023. "Digital Infrastructure and Sustainable Development of Marketing Education Curriculum in Tertiary Institutions in Nigeria," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 10(10), pages 56-67, October.
    • Handle: RePEc:bjc:journl:v:10:y:2023:i:10:p:56-67
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijrsi/digital-library/volume-10-issue-10/56-67.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijrsi/articles/digital-infrastructure-and-sustainable-development-of-marketing-education-curriculum-in-tertiary-institutions-in-nigeria/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nevado-Peña, Domingo & López-Ruiz, Víctor-Raúl & Alfaro-Navarro, José-Luis, 2019. "Improving quality of life perception with ICT use and technological capacity in Europe," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wu, Haitao & Ba, Ning & Ren, Siyu & Xu, Lu & Chai, Jingxia & Irfan, Muhammad & Hao, Yu & Lu, Zhi-Nan, 2022. "The impact of internet development on the health of Chinese residents: Transmission mechanisms and empirical tests," Socio-Economic Planning Sciences, Elsevier, vol. 81(C).
    2. Amiri, Elham & Sangar, Amin Babazadeh, 2023. "Assessing the ICT development in Iranian cities: The strategy to accelerate digital advancement," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    3. Ullah, Atta & Pinglu, Chen & Ullah, Saif & Qaisar, Zahid Hussain & Qian, Ningyu, 2022. "The dynamic nexus of E-Government, and sustainable development: Moderating role of multi-dimensional regional integration index in Belt and Road partner countries," Technology in Society, Elsevier, vol. 68(C).
    4. Jooseok Oh, 2020. "Smart City as a Tool of Citizen-Oriented Urban Regeneration: Framework of Preliminary Evaluation and Its Application," Sustainability, MDPI, vol. 12(17), pages 1-20, August.
    5. Bakry, Walid & Nghiem, Xuan-Hoa & Farouk, Sherine & Vo, Xuan Vinh, 2023. "Does it hurt or help? Revisiting the effects of ICT on economic growth and energy consumption: A nonlinear panel ARDL approach," Economic Analysis and Policy, Elsevier, vol. 78(C), pages 597-617.
    6. Robert Szydło & Sylwia Wiśniewska & Małgorzata Ćwiek, 2020. "Multidimensional Inventory of Students Quality of Life—MIS-QOL," Sustainability, MDPI, vol. 13(1), pages 1-18, December.
    7. Liao, Shu-Chun & Chou, Tzu-Chuan & Huang, Chen-Hao, 2022. "Revisiting the development trajectory of the digital divide: A main path analysis approach," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    8. Wang, Mengmeng & Zhou, Tao, 2023. "Does smart city implementation improve the subjective quality of life? Evidence from China," Technology in Society, Elsevier, vol. 72(C).
    9. Byaro, Mwoya & Rwezaula, Anicet & Ngowi, Nicholaus, 2023. "Does internet use and adoption matter for better health outcomes in sub-Saharan African countries? New evidence from panel quantile regression," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    10. Luo, Xiaoyi & Pu, Haixia & Wang, Shaobin & Zhong, Dijun & Liu, Feng & Li, Zhen, 2024. "Influence of Internet use on Chinese residents’ health: The mediating role of health knowledge," Technology in Society, Elsevier, vol. 76(C).
    11. Tianning Yao & Yao Xu & Liang Sun & Pan Liao & Jin Wang, 2024. "Application of Machine Learning and Multi-Dimensional Perception in Urban Spatial Quality Evaluation: A Case Study of Shanghai Underground Pedestrian Street," Land, MDPI, vol. 13(9), pages 1-27, August.
    12. Patrick Marie Nga Ndjobo & Nadège Ngah Otabela, 2023. "Can Income Inequality be Affected by the Interaction Between ICTs and Human Capital?: The Evidence from Developing Countries," Journal of Quantitative Economics, Springer;The Indian Econometric Society (TIES), vol. 21(1), pages 235-264, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjc:journl:v:10:y:2023:i:10:p:56-67. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Renu Malsaria (email available below). General contact details of provider: https://rsisinternational.org/journals/ijrsi/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.