Management and innovative transformations of intellectual potential of a business subject

With the introduction of new technologies and smart platforms, an innovative transformation occurs in business processes: information flows are simplified, the flexibility of experience and knowledge transfer increases, which leads to the multiplication of the intellectual potential of companies. The focus is on the management of the intellectual potential of business entities - from the development of strategies for financing investments in intellectual potential to strengthening the market positions of enterprises at the global level. In the conditions of the dominance of the world market, the interest of international investors in the capitalization of intellectual assets of business entities is emphasized. The processes in the agribusiness sector of Ukraine and the activities of Kernel Holding S.A. as an active player in the grain market are becoming extremely significant. The theory of the American economist Harry Markovich, based on the scientific substantiation of the diversification of capital investments, was applied, which became the starting point for optimizing the use of intellectual assets of Kernel Holding S.A. The implementation of a program to increase the capitalization of intellectual assets is proposed, which is focused on maximizing profits through the strategic distribution of assets of Kernel Holding S.A. The proposed program is based on targeted financing of investments in the human and intellectual potential of the company, which affects the achievement of corporate financial goals. The recommendations are reduced to strategies for managing the intellectual potential of Kernel Holding S.A., including: developing a strategy for the development and retention of key specialists; investments in education and development to increase intellectual assets; optimization of innovation processes within the company through digital platforms, etc. The approaches involve the integration of modern management methods with an emphasis on the human factor, which promises to strengthen the market positions of Kernel Holding S.A. in the global economy.