Cloud technologies and agile approach as tools to improve the efficiency of software innovation management

The industry of information technology is constantly evolving, and the rapid pace of change is increasing competitive pressure on businesses. Effective innovation management, cloud technologies, and Agile approach are powerful tools that allow for a fast development cycle, flexibility, and implementation of changes in software products. Studying their impact on the effectiveness of innovation management is becoming extremely important for companies seeking to remain competitive. The purpose of the article is to review and study the relationship between the use of cloud technologies, the Agile approach, and the effectiveness of software product innovation management with a view to devel­oping recommendations for the practical implementation of these tools in improving the processes of soft­ware product development and implementation. Cloud technologies provide opportunities to increase the scalability, accessibility, and efficiency of soft­ware development. The use of cloud platforms and services allows developers to create, test, and deploy products faster, as well as reduce infrastructure and maintenance costs. An Agile approach with a focus on iterative development, collaboration, and flexible response to changes helps to accelerate the achievement of higher performance and ensure greater alignment with user needs. The availability of effective innova­tion management strategies actualizes the need to optimize the modern information environment. Currently, there is a lack of fundamental research that considers the specific impact of cloud technolo­gies and the Agile approach on the effectiveness of innovative management of software products, which requires in-depth scientific research and intensifying their commercialization, so a detailed analysis in this area can make a significant contribution to the development of the scientific base and the implementation of practical recommendations.