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Blended Learning and Student Satisfaction: The Moderating Effect of Student Performance

Author

Listed:
  • Zeqiri Jusuf

    (Faculty of Business and Economics, Tetovo South East European University, North Macedonia)

  • Kareva Veronika

    (Faculty of Languages, Cultures and Communication, South East European University, North Macedonia)

  • Alija Sadri

    (Faculty of Business and Economics South East European University, North Macedonia)

Abstract

Background: Blended learning is a new approach to teaching and learning created by combining traditional classroom learning with an online learning platform. In recent years, blended learning has become an increasingly popular form of e-learning. It is particularly suitable for transitioning from completely traditional forms of learning to online learning. Objectives: This paper aims to examine the effect of blended learning on students’ performance and satisfaction and showcase whether students’ satisfaction with blended learning leads to performance improvement. Methods/Approach: A quantitative research design has been utilized for data collection, consisting of a questionnaire administered to a sample of three hundred and nineteen (319) students from bachelor and master study programs at South East European University (SEEU) in N. Macedonia. Data gathered through this questionnaire have been analyzed through structural equation modelling (SEM). Results: The results show that blended learning influences students’ performance and satisfaction. Conclusions: Course management and interaction positively impact students’ satisfaction and performance. The interaction has a more significant effect on both satisfaction and performance outcomes from blended learning. The main conclusion is that blended learning contributes to students’ satisfaction which eventually leads to students’ improved performance.

Suggested Citation

  • Zeqiri Jusuf & Kareva Veronika & Alija Sadri, 2021. "Blended Learning and Student Satisfaction: The Moderating Effect of Student Performance," Business Systems Research, Sciendo, vol. 12(2), pages 79-94, December.
  • Handle: RePEc:bit:bsrysr:v:12:y:2021:i:2:p:79-94:n:9
    DOI: 10.2478/bsrj-2021-0020
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    References listed on IDEAS

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    1. Shahid, Shadma & Paul, Justin, 2021. "Intrinsic motivation of luxury consumers in an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
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    More about this item

    Keywords

    blended learning; learning platform; performance; satisfaction;
    All these keywords.

    JEL classification:

    • I2 - Health, Education, and Welfare - - Education
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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