IDEAS home Printed from https://ideas.repec.org/a/bit/bsrysr/v11y2020i3p14-29n2.html
   My bibliography  Save this article

How Impulsivity influences the Post-purchase Consumer Regret?

Author

Listed:
  • Sokić Katarina

    (EFFECTUS - College for Law and Finance, Zagreb, Croatia)

  • Horvat Đuro

    (EFFECTUS - College for Law and Finance, Zagreb, Croatia)

  • Martinčić Sanja Gutić

    (EFFECTUS - College for Law and Finance, Zagreb, Croatia)

Abstract

BackgroundThe role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality dimension of the HEXACO model of personality. ObjectivesThe purpose of this paper was to investigate the associations between consumer regret components: outcome regret and process regret, attention, motor and non-planning dimensions of impulsivity and Fearfulness, Anxiety, Dependence and Sentimentality domains of Emotionality. Methods/ApproachThe sample consisted of undergraduates from Zagreb, Croatia (Mage = 25.93, 56% females). The correlation and the regression analysis were performed. We used the Baratt impulsivity scale (BIS-11), the HEXACO-PI-R Emotionality scale and the Post Purchase Regret Scale (PPRS). ResultsThe PPCR total score was associated with the BIS-11 total score, attention and non-planning impulsivity. Regret due to foregone alternatives was related to attention and non-planning impulsivity, while regret due to a change in significance was related only to attention impulsivity. Regret due to under-consideration positively correlated with non-planning impulsivity. ConclusionsThe results indicate that relations between impulsivity and consumer regret have an important role in understanding consumer behavior and that impulsivity has a moderate association between consumer regret and Emotionality.

Suggested Citation

  • Sokić Katarina & Horvat Đuro & Martinčić Sanja Gutić, 2020. "How Impulsivity influences the Post-purchase Consumer Regret?," Business Systems Research, Sciendo, vol. 11(3), pages 14-29, November.
  • Handle: RePEc:bit:bsrysr:v:11:y:2020:i:3:p:14-29:n:2
    DOI: 10.2478/bsrj-2020-0024
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/bsrj-2020-0024
    Download Restriction: no

    File URL: https://libkey.io/10.2478/bsrj-2020-0024?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    consumer regret; attention impulsivity; motor impulsivity; non-planning impulsivity; Emotionality;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bit:bsrysr:v:11:y:2020:i:3:p:14-29:n:2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.