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Data Alignment in the Fast-Moving Consumer Goods Retail Sector

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  • Paraskumar Patel

Abstract

Purpose: The Fast-Moving Consumer Goods (FMCG) industry faces a significant challenge in data alignment due to the diverse range of barcode types utilized by different data sources. Methodology: Barcodes and Universal Product Codes (UPCs) have become pivotal solutions for harmonizing large-scale FMCG product data. This paper explores and analyzes challenges in data aligning within the retail sector. Findings : The paper proposes solutions to enhance product data synchronization, contributing valuable insights to foster a more data-driven and efficient retail ecosystem. The barcode/UPC integration not only aligns data for current analytics needs but also holds the potential for significantly enhancing future capabilities, especially in predictive modeling, trend forecasting, and strategic research on new product introductions. Unique Contribution to Theory, Policy and Practice: As the retail landscape evolves, barcode and UPC integration becomes a cornerstone for retailers seeking to stay ahead of industry trends and harness the power of advanced analytics to drive success.

Suggested Citation

  • Paraskumar Patel, 2024. "Data Alignment in the Fast-Moving Consumer Goods Retail Sector," Journal of Technology and Systems, CARI Journals Limited, vol. 6(1), pages 47-55.
    • Handle: RePEc:bhx:ojtjts:v:6:y:2024:i:1:p:47-55:id:1710
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    File URL: https://carijournals.org/journals/index.php/JTS/article/view/1710/2084
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